History
In 1999 former IBM sales
executive, Richard Young, was standing in line,
waiting to vote. He saw the antiquated ways that voters were tracked
by party volunteers as they checked into vote and knew there had
to be a better way. He mentioned this idea to his business partner,
David Cerrone, a former computer analyst for one
of the three major credit bureaus. “Richard was always coming to
me with ideas and asking me if they were technically feasible,”
David recalls. “At the time, the technology was not in place to
do what he wanted to do. There was no cellular data service
and no wireless hand-held devices. So we continued to focus
our efforts on the business we had at the time: A system, that helped
landlords identify problem tenants before signing a rental agreement
with them.”
When Cerrone and Young were bought out by their biggest competitor in 2004, a
Fortune 500 corporation, Young thought again of the voter-tracking idea. This time Cerrone
realized that all the elements of technological puzzle were in
place. They could use wireless hand-held devices at the polling
place, and the cell-phone carriers were now offering data services that could
allow communicating over the internet possible.
The only thing left to do was to write the applications that would make all this connectivity super-easy for the volunteers who would use them. “My job was to make the applications simple and failsafe for the conditions under which they would be used.” Not only did Cerrone meet
these requirements he also added GPS based navigational capabilities
so volunteers could easily get around town as well as enabling
campaign HQ to track these very same volunteers using mapping
technology.
“We've created the technology and tested it in the field, we know how well it functions under all sorts of circumstances and
we're excited to now see it being used on county, state and national
levels," Cerrone reports. |